Disney+ EMEA boss Karl Holmes is touting the platform's impressive growth and strategic focus on local originals and cinema releases. With a strong emphasis on young adult engagement, Disney+ has seen remarkable success in the U.K., boasting an 80% advertising revenue growth and a leading share of young adult viewers among streamers. This success is attributed to the platform's deep understanding of its target audience and their affinity for iconic Disney franchises.
Holmes highlights the importance of cinema releases, citing Disney's consistent top position at the EMEA box office for the past decade. He argues that the theatrical experience enhances the impact of Disney's movies, which then seamlessly transition to the Disney+ platform. This strategy ensures a strong connection with audiences, as evidenced by the success of recent releases like 'Zootopia 2' and 'The Devil Wears Prada 2'.
To further drive growth, Disney+ is increasing its investment in local originals, with a focus on Germany, France, Spain, Italy, Poland, the Netherlands, Turkey, and the U.K. This move aims to cater to the diverse tastes of EMEA audiences and build a stronger connection with local markets. The platform's commitment to a 'lifetime of great stories' is evident in its marketing efforts, reinforcing the emotional connection between Disney and its fans.
Additionally, Disney+ is strengthening its partnerships with free-to-air broadcast partners, extending the reach of their content to Disney+'s young audience. This strategy not only benefits the broadcasters but also provides Disney+ customers with access to local stories, creating a win-win situation. As Disney+ continues to innovate and adapt to the competitive streaming landscape, its focus on content, local originals, and strategic partnerships positions it for sustained growth and success in the EMEA region.
